E001 – DHH – The Language of B******t

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.

He is well-known as a talented developer, but I also think he is one of the best no-bullshit marketers out there today. 

He is a Denmark native and has learned from business practices in both Denmark and the US.

Join us as David shares his path in business and his insights into the world of marketing.

Topics Discussed in this Episode:

  • David’s background growing up in Denmark and business differences with the US
  • His sources of marketing and business inspiration
  • Basecamp as a case study (numbers such as the amount of website visitors a month)
  • Metrics overload versus hard-to-track marketing
  • David’s main principles in marketing
  • Best marketing books and concepts he’s come across
  • Insights into the future of marketing


Fight Marketing Bullshit

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4 thoughts on “E001 – DHH – The Language of B******t

  1. Jay Scott.

    “How am I being like this asshole? Because in some way there’s a mirror here and I can reflect certain parts of my own behavior in what I see that I don’t like.” Huge.


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