E010 – Dave Nevogt – Building Your Castle

This episode I’m talking to Dave Nevogt, Founder and CEO of Hubstaff, a remote team management software system. He started his first business on the side in 2004, eventually leaving his corporate job and going on to found Hubstaff in 2012. He shares how he got Hubstaff started, including missteps along the way, and transparency in how the business is running today. Join us for a great conversation about acquiring and understanding your customers in order to grow sales and succeed in your business.

Topics Discussed in this Episode:

  • Launching Hubstaff and getting the first customers
  • Dave’s transparency in business and customer trust
  • Why bad products and bad marketing die on their own
  • How to get a good understanding of your customers
  • Avoiding expensive marketing mistakes
  • Strategy advice and resources for digital marketers

Resources:

Tom Hunt - Sneez.io

E009 – Tom Hunt – Newsletters Should Die

On today’s podcast episode, I’m talking to Tom Hunt, entrepreneur and founder of Sneez, a social selling software tool. Tom shares his experiences leaving his well-paid corporate job, entering the digital marketing world, and building his businesses. Listen in for his great advice to new marketers on improving your craft and making more sales.

Topics Discussed in this Episode:

  • Tom’s journey into entrepreneurship and digital marketing
  • Transparency as a marketing strategy
  • Why newsletters should die
  • Thoughts on pop-ups and user experience
  • Marketing tactics with limited resources
  • Recommended resources and advice for new marketers

Resources:

Blake Morgan

E008 – Blake Morgan – Gotcha Marketing

My guest today is Blake Morgan, a Customer Experience Consultant and author of More is More.

Blake teaches brands to create “Knock Your Socks Off” experiences for their customers.

Join us as we learn the best ways to improve your customer’s experience with your brand and how you can provide more value in your marketing.

Topics Discussed in this Episode:

  • Blake’s career path from journalist to customer experience consultant
  • The problem with “Gotcha marketing”, “Insertion marketing” and bad profits
  • Connecting to consumers with relevant content opportunities
  • Generational differences in the consumer market
  • How-To tips on improving customer experience on your own and within an organization
  • Internet of Things (IOT) and the future of marketing

Resources:

Dave Schneider - Ninja Outreach

E007 – Dave Schneider – Good Copy

On today’s episode I’m talking to Dave Schneider, Founder of Ninja Outreach, a software tool to get in touch with influencers and bloggers.

He’s studied applied mathematics at Harvard, travelled the world and now manages a team remotely to run his company.

Listen in for Dave’s top recommended resources to learn how to become a better copywriter and improve your marketing.

Topics Discussed in this Episode:

  • Running a blog and earning money while traveling
  • Network marketing and pyramid schemes in digital marketing
  • Transparency in business, externally to an audience and internally in the company
  • The importance of good copywriting in authentic marketing (and how to become a great copywriter)
  • Dave’s top recommended marketing and copywriting blogs & tools

Resources:

Justin McGill - LeadFuze

E006 – Justin McGill – Nuts & Bolts

My guest for this episode is Justin McGill, Founder of LeadFuze, an online service to help businesses to generate more leads online. He’s also the host of the podcast Zero to Scale, where he and his co-host discuss their journey building profitable businesses. Listen in as Justin shares his experiences as an entrepreneur and specific marketing techniques he’s used to grow his business.

Topics Discussed in this Episode:

  • Justin’s journey from corporate manager to professional poker player
  • Launching consulting and software businesses
  • Being transparent and facing competitors
  • Using the skyscraper technique to create valuable content
  • How to write good email subject lines and cold-contact people successfully

Resources: