Stand The F*ck Out (STFO) is a no-nonsense marketing methodology designed to help businesses find their unique positioning, build a distinctive brand, and reach their ideal customers—all without falling prey to marketing bullshit.
featured in
A STEP-BY-STEP GUIDE IN FOUR STAGES:
t’s the guide I wish I had when I started my career as a naive “digital marketing enthusiast,” burned through $20k in savings launching my first agency, or nearly got the sack from my dream job at a bootstrapped tech start-up.
Stage 1. Insight Foraging
It all starts with insight foraging, where you dig deep to uncover what makes your customers tick.
Stage 2. Unique Positioning
Then you’ll use unique positioning to give people a damn good reason to choose you over the rest.
Stage 3. Distinctive Brand
With a distinctive brand, you’ll make sure you’re impossible to forget, even if people aren’t ready to buy right now.
Stage 4. Continuous Reach
And finally, continuous reach keeps the right people coming back for more while drawing new ones in.
Unlike most positioning, branding, and lead generation advice:
It’s actionable. There’s some theory, of course, but you’ll find practical exercises you can use right away alongside real examples from all kinds of businesses—big or small, B2C, B2B, B2B2C2C2B2C, and even personal brands.
It’s simple. Simplicity is underrated; complexity is fake-smart. I’ve made it easy to understand and implement—even if you think you couldn’t market a fresh croissant to someone starving in a boulangerie.
It’s fun. I’m sick to death of the borefest in marketing circles. Life is short; might as well have some fun, right? I hope the examples, drawings, and other bits will make you forget, at least for a fleeting moment, that we’re on a rock traveling around a giant burning star at approximately 107,000 km/h.
